Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.
Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition.
By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.
By:
Simon Hewitt (Coventry University UK) Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 420g ISBN:9781032357843 ISBN 10: 1032357843 Series:Routledge Studies in Media and Cultural Industries Pages: 218 Publication Date:18 December 2024 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Paperback Publisher's Status: Active
Introduction: What is Word-of-Mouth? 1. Word-of-Mouth and Bourdieu-economics 2. The Package-Unit-Fan System of Hollywood Film Financing 3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing 4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution 5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth
Simon Hewitt is a lecturer at Coventry University, UK.
