Winners Have a Story

“This is a unique book – there really is nothing like it on the market right now. It provides new CEOs with an excellent toolbox, giving them the resources they need to be successful in their fundraising journey. If you’ve been lucky enough to attend one of Giuseppe’s training sessions, Winners Have a Story is a perfect translation of that. It’s color- and content-rich, packed with interesting case studies to illustrate his points, and solidly researched. What more can I say? Read this book!” — Felice Verduyn-van Weegen, Partner, LSP: Life Sciences Partners “Giuseppe’s book is a unique combination of inspiring personal stories and deep expertise in the field of health and life sciences. And it’s all blended beautifully into a clear, step-by-step guide to creating the perfect fundraising story. One that takes the reader by the hand and guides them through the challenges to be addressed and the pitfalls to be avoided.” — Ann Beliën, CEO, Rejuvenate Biomed “Great read! The book describes exactly how I feel when I listen to CEOs pitching their company. As a life sciences VC, I know what I’m looking for – but expressing that to the presenting CEOs is another thing altogether. Giuseppe’s book is a valuable read, not only for fundraising CEOs but for anyone who wants to share their ideas with a bigger audience. It is also packed with fascinating anecdotes about movies, old Greeks, and inspiring role models. I was gripped throughout every page.” — Christina Takke, Co-founder and Managing Partner, V-Bio Ventures “This book is a must-read for any CEO preparing for fundraising. I only wish that I had read it earlier – because it would have saved me a lot of time and energy. Giuseppe’s writing makes this an easy book to consume, and he has a knack for explaining his storytelling method clearly. Read Winners Have a Story and like me, start pitching a story that convinces and inspires investors – just way before I did!” — Remberto Martis, CEO, LenioBio “In health and life sciences, every innovation needs to address the same questions: Will it improve patients’ lives? Is it safe? Is there a market for it? But for any startup needing to raise millions, the real questions are: How do I grab the attention of investors? How do I differentiate myself from the competitors? How do I convince investors and partners that we are the next big thing? Having a story that addresses those questions is the CEO’s job. Because pitching a clear and compelling story makes the difference between success and failure. And Winners Have a Story does a great job of explaining how to do that.” — Florence Allouche, Former CEO, SparingVision; President, Myrpharm Advisors “Follow the five principles described in this book and create a story that investors will understand and get excited about. Because CEOs without a story will be forgotten before we even hear about their great product. No story, no glory.” — Theo Hendriks, Author, speaker, storyteller