Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Beyond Measure, Willful Blindness, and A Bigger Prize, among others, she blogs for the Huffington Post, CBS Moneywatch, and Inc.com.
'My eyes are now open to the many ways we all choose not to see reality even when it is painfully obvious. Why do we choose to turn a blind eye to the truth? . . . Heffernan clearly asks the important questions about why we delude ourselves.' * Forbes * 'Heffernan's cogent, riveting look at how we behave at our worst encourages us to strive for our best.' * US Publishers' Weekly * 'Entertaining and compellingly argued book.' * Sunday Times Supplement * 'Uniquely broad in scope, insightfully analyzed, and engagingly written. This in-depth look at willful blindness is an excellent read.' -- Albert Bandura 'Willful Blindness is a remarkable book...It is a tour de force of brilliant insights, broad span applications and written in the most engaging style.' -- Philip Zimbardo 'An engaging read, packed with cautionary tales...Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image - and, even better, she points the way out of the darkness.' -- Daniel H. Pink, author of Drive and A Whole New Mind 'Writing in clear, flowing prose, (Heffernan) draws on psychological and neurological studies and interviews with executives, whistleblowers and white-collar criminals...the book made me think long and hard about how the pace and priorities of our daily lives can hinder our ability to live as decently and as truthfully as we can.' * New York Times * 'Heffernan presents a readable analysis of the way powerful and intelligent people deliberately set aside crucial facts and turn a blind eye to fatal errors and frauds. A polemic against the dangers of docility and groupthink in every walk of life, it was another finalist for Business Book of the Year.' -- Books of the Year * Financial Times *