Giovanna Bertella is Associate Professor at UiT The Arctic University of Norway, Tromsø, Norway. Her research interests include innovation and entrepreneurship, experiential marketing, learning theories, ethics, tourism and food.
This important book invites you on an imaginative journey towards a world of future possibilities for wildlife tourism. Using an innovative scenario development approach, the book jolts the reader into new ways of thinking about the involvement of animals in tourism and poses tough questions that demand to be addressed. * Kevin Markwell, Southern Cross University, Australia * Within the context of our current perilous planetary situation, this thought-provoking, future-thinking book questions current wildlife values and practices, while envisioning a more ethical and sustainable future for wildlife tourism activities. Most importantly, it adds to the growing chorus of those promoting radical changes in human behaviour, generally, and tourism behaviour, specifically. * Valerie A. Sheppard, Justice Institute of British Columbia, Canada * I feel hopeful for animals, and can envisage a positive future for wildlife after reading this book. The chapters are immensely interesting, with realistic scenarios depicting a range of possibilities for wildlife tourism. The material and contexts are diverse, evidencing detailed research and expertise. Congratulations to the editor and authors. * Caroline Winter, William Angliss Institute, Australia *