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Wild Idea

Buffalo and Family in a Difficult Land

Dan O'Brien

$58.95   $53.32

Paperback

Forthcoming
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English
University of Nebraska Press
01 May 2026
For more than forty years the prairies of South Dakota have been Dan O'Brien's home. Working as a writer and an endangered-species biologist, he became convinced that returning grass-fed, free-roaming buffalo to the grasslands of the northern plains would return natural balance to the region and reestablish the undulating prairie lost through poor land management and overzealous farming. In 1998 he bought his first buffalo and began the task of converting a little cattle ranch into an ethically run buffalo ranch.

Wild Idea is a book about how good food choices can influence federal policies and the integrity of our food system, and about the dignity and strength of a legendary American animal. It is also a book about people: the daughter coming to womanhood in a hard landscape, the friend and ranch hand who suffers great tragedy, the venture capitalist who sees hope and opportunity in a struggling buffalo business, and the husband and wife behind the ranch who struggle daily, wondering if what they are doing will ever be enough to make a difference. At its center, Wild Idea is about a family and the people and animals that surround them-all trying to build a healthy life in a big, beautiful, and sometimes dangerous land.
By:  
Imprint:   University of Nebraska Press
Country of Publication:   United States [Currently unable to ship to USA: see Shipping Info]
Dimensions:   Height: 216mm,  Width: 140mm, 
ISBN:   9781496246813
ISBN 10:   1496246810
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Forthcoming

Reviews for Wild Idea: Buffalo and Family in a Difficult Land

“Wild Idea is a lyrical tribute to the idea of buffalo back on the plains, the rewards and challenges of putting them there. But it is so much more. It’s about all the life on the prairie, on the hardscrabble ranches and in the small towns. With this book, Dan secures his place as our modern prairie muse.”—Tom Brokaw, NBC journalist and author “Dan O’Brien’s book strikes me as a gentle but badly needed confrontation. . . . Figuring out how to realign the way we live with the health of the ecological systems that support us is the single most important challenge of the twenty-first century, and that makes O’Brien’s book an essential meditation.”—Edward Norton, actor and UN Goodwill Ambassador for Biodiversity “Making strong, lasting connections between the rugged land and the strong people is a staple of life on the Great Plains. Dan O’Brien’s gift is helping people understand this connection and the basic and difficult truth that sustainable living is not simple; it is as matted and dense as the thick fur that defines the buffalo’s very nature.”—Tom Daschle, former U.S. senator from South Dakota and former U.S. Senate majority leader ""A deeply humane book that looks at ranching as a sustainable enterprise, a way of life more than an economic engine. . . . There may be plenty of disappointments out on the Plains, but this book is not one of them.""—Kirkus “An impressive introduction to [Dan O’Brien’s] talent both as storyteller and visionary environmentalist. In telling the story of how and why he developed his Cheyenne River Ranch in South Dakota into a state-of-the-art operation producing grass-fed, humanely killed, and field-dressed bison meat, O’Brien also gives us the moving story of his own family and work relationships, bird dogs and falconry, as well as a history of the Great Plains and the sacred relationships between the land, the buffalo, and the Lakota people. . . . A sweeping narrative drama that reads like a Tolstoy novel. . . . O’Brien’s enthusiasm is contagious, and his love for the buffalo, the land, and his family and friends who work the land with him is emotionally conveyed to readers through the beauty of his words.”—Franz Burnier, Western American Literature “[Wild Idea is] at heart (and with heart) a memoir—a frank, moving recounting of the perennial hopes, fears, challenges, disappointments, and joys O’Brien and his family and friends face while trying to live and live with purpose ‘in a Difficult Land.’ . . . As the human stories unfurl, the prairie is ever underfoot and overhead, swirling with snowstorms, withering with drought, and breathing with buffalo herds that ‘seem to disappear into [its] folds.’ . . . O’Brien’s writing is rich with detail, humor, and insight. He is especially gifted at characterizing people in just a few lines of description and dialogue. . . . He is even more skilled at evoking the feeling of being out on the land. . . . Snippets of life, vividly remembered, gradually build into a larger story. . . . Brims with fierce, subtle joy.”—Tyra A. Olstad, Great Plains Research ""[Wild Idea] is a sweet little sagebrush soap opera of extended family joys and travails.""—Jim Sterba, Wall Street Journal ""[Wild Idea: Buffalo and Family in a Difficult Land is] a book that elegantly explores the tension between hope and futility in one man’s effort to kindle restoration on the Great Plains.""—Carson Vaughan, High Country News


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