The famous red covers of Who's Who are exclusive and only the enduringly notable get into them... After a week with the new Who's Who (and though it's heavy to pick up) you can't put it down best describes my feeling.' - Matthew Parris, The Times. 'The unrivalled compendium of the good and the great' - The Daily Telegraph. 'Who's Who is a mirror in which society glimpses a reflection of its own achievement.' - The Times. 'Britain's most famous reference book ...a biographical record of the great and the good.' - Daily Mail