Who's Listening?

The Story of BBC Audience Research

Robert J.E. Silvery

$273

Hardback

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English

Routledge
23 September 2016

Radio; Media studies; Social research & statistics; Radio & television industry

Series: Routledge Library Editions: Radio

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

By: Robert J.E. Silvery
Imprint: Routledge
Country of Publication: United Kingdom
Volume: 4
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781138212503
ISBN 10: 1138212504
Series: Routledge Library Editions: Radio
Pages: 220
Publication Date: 23 September 2016
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Robert J.E. Silvery