Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.
The cognitive theory of metaphor has certainly shown that it is a thriving framework. The many branches it has developed over the last two decades are a safe indicator of its vitality and prosperity, and Zoltan Kovecses has contributed significantly to its growth. * Cognitive Linguistic Studies * This newest addition to the Kovecses canon will stand as one of his most engaging and conclusive works. Thus, it is highly recommended for all metaphor researchers and scholars. For a broader readership, the book is engaging as well as pedagogical. Thus, it is highly recommended as a fine overall introduction to the cognitive linguistics of metaphor and as an exceptional overview of the important roles of culture, history, and of course, context in figurative communication. * Metaphor and Symbol * As a discipline, linguistics has many theories about how metaphors shape and are shaped by common experiences and culture. Kovecses expands on traditional conceptual metaphor theory by adding the element of context to the mix... He provides good examples from a variety of contextual and cultural situations and includes several chapters on the cognitive aspects of linguistic humor. * CHOICE *