When Shift Happens: Business Startup Ideas Every Community Needs is an empowering and practical guide for aspiring entrepreneurs, changemakers, and professionals looking to build meaningful, needed businesses in their local communities. In a rapidly shifting economy, many people feel stuck, unsure of what business to start, or overwhelmed by online trends that don't align with their skills or reality. This book clears the confusion by focusing on grounded, high-impact, real-world business ideas that work anywhere.
Author Terry M. Daniels delivers a powerful collection of startup concepts that reflect the real needs of everyday communities: urban or rural, small towns or major cities. Drawing from decades of leadership, research, and experience in public health and business strategy. Terry shares business models that solve problems, create jobs, and serve people while allowing you to earn income on your terms.
Whether you're starting over after a layoff, trying to turn your career experience into something of your own, or simply looking to contribute something useful to your community, this guide walks you through dozens of business ideas you can launch based on what people around you actually need.
Inside, you'll discover:
Local business ideas that are recession-resilient, in-demand, and simple to start
Startup paths for every personality type and budget level
Ideas that fill local gaps in health, education, transportation, caregiving, trades, food services, digital infrastructure, and more
Steps to choose the best-fit business for your experience, lifestyle, and goals
Real-life examples of people who build businesses that thrive in small towns, underserved areas, and changing neighborhoods
When Shift Happens is grounded in community. It helps you recognize your surroundings as your greatest opportunity and your knowledge and service as your greatest assets.
Perfect for:
First-time entrepreneurs or side hustlers
Professionals in transition
Community leaders or advocates
Dreamers ready to finally start something meaningful
Anyone who wants to make a difference while creating income and independence
This book is both a spark and a plan designed to help you stop waiting, start building, and create a business that matters.
