Tim Urban is the writer/illustrator and co-founder of Wait But Why, a long-form, stick-figure-illustrated website with over 600,000 subscribers and a monthly average of half a million visitors. He has produced dozens of viral articles on a wide range of topics, from artificial intelligence to social anxiety to humans becoming a multi-planetary species. Tim's 2016 TED main stage talk was the first to ever reach 10 million views in its first year and is now the second-most-watched talk in TED's history.
""It's an instant classic."" -Lex Fridman ""This book is truly remarkable. You must read it."" -Tobi Lutke, Shopify ""Best book of 2023. Funny, informative, and authentic."" -Joe Gebbia, Airbnb ""Worth reading."" -Elon Musk ""Tim's book is perhaps the best explanation for why we feel so lost and unable to solve our problems-and is vital to understanding the path forward. Indispensable, brilliant, and enlightening."" -Andrew Yang ""This book is for the exhausted majority in the US tired of extreme polarization on both sides. Tim makes a moving case for turning the temperature down and returning to the point of idea labs from echo chambers. It's the kind of book that incubates great discussions with friends."" -Mark Rober ""Tim Urban is the best explainer I know. In this book, he tries to answer the question on all of our minds: when did everyone and everything go crazy-and why? If you-a person desperately trying to maintain sanity in a world gone mad-are curious about the answer to that question and ideas for how to get back to normal, read this book. And then buy it for everyone you know."" -Bari Weiss