James C. Zimring is a Professor of Pathology at the University of Virginia where he pursues basic and translational research in the field of transfusion medicine and blood biology. He has an M.D. and also a Ph.D. in Immunology, both awarded from Emory University, Atlanta, and has published over 120 research articles in his field of study. Professor Zimring is the recipient of multiple awards for his research and teaching, and he is an elected member of the American Society for Clinical Investigation (ASCI).
'We live in a world where the discoveries of well-done science are rapidly improving the lives of millions; but at the same time poorly done inquiry that fails to meet the foundational principles of science, even when carried out with all good intentions, can result in harmful false conclusions resulting in wasting of resources, bad results for individuals and bad public policy for nations. Dr Zimring has produced a marvelously cogent and eminently readable book that explains how to recognize good science and know when to question poor 'scientific' conclusions. Reading this book places scientists and non-scientists on the same playing field when discussing critical issues and making important decisions. I would feel much better going to the polls if every voter understood the lessons that Zimring effortlessly communicates.' Brian R. Smith, Yale University, Connecticut 'We live in a world where the discoveries of well-done science are rapidly improving the lives of millions; but at the same time poorly done inquiry that fails to meet the foundational principles of science, even when carried out with all good intentions, can result in harmful false conclusions resulting in wasting of resources, bad results for individuals and bad public policy for nations. Dr Zimring has produced a marvelously cogent and eminently readable book that explains how to recognize good science and know when to question poor 'scientific' conclusions. Reading this book places scientists and non-scientists on the same playing field when discussing critical issues and making important decisions. I would feel much better going to the polls if every voter understood the lessons that Zimring effortlessly communicates.' Brian R. Smith, Yale University, Connecticut