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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint


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20 March 2019
Business & Economics; Business & management
True Influence Top 25 B2B Must-Read Books of 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 LinkedIn Marketing Solutions 25 Must-Read Marketing Books in 2017 Mashable Best New Marketing Books to Read in 2017 Think you know your customers Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love What do they hate Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about Use listening posts and Contact Point Innovation to refine customer types Engineer experiences for each micromarket that are not only exceptional, but insanely relevant Connect across the five most important touchpoints Co-create with your customers And much more When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.
By:   Webb
Imprint:   Amacom
Country of Publication:   United States
Edition:   Special ed.
Dimensions:   Height: 245mm,  Width: 165mm,  Spine: 25mm
Weight:   430g
ISBN:   9780814437810
ISBN 10:   0814437818
Pages:   256
Publication Date:   20 March 2019
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

As one of the world's leading innovation strategists and futurists, Nicholas J. Webb, CEO of Lassen Innovation, works closely with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy, and customer experience design. He also serves as an adjunct professor and the director of the Center for Health Innovation at Western University of Health Sciences in Pomona, California. Nicholas speaks at 50+ events annually to an average audience of 1,200 people, and his consulting clients include Gatorade, CIGNA, Freightliner, Johnson & Johnson, Verizon Wireless, Salesforce, and Microsoft.

Reviews for What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave. --<b>Marty Zwilling, <i>The Huffington Post</i></b> </p>

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