This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.
Key features of the third edition include:
Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.
Cutting-edge innovations in areas such as green venues, themed menus, fusion stationery, sustainable floral decor and distinctive site layout, all of which are highlighted by top wedding vendors.
Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.
Over 100 international case studies exploring cultural traditions, vendor relations and best practice.
A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.
This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.
Maggie Daniels (George Mason University USA)
, Carrie Wosicki
Country of Publication:
3rd New edition
11 August 2020
Further / Higher Education
Contents List of illustrations List of case studies About the authors About the photographer Preface Acknowledgements SECTION I: FOUNDATIONS Chapter 1: Role and Scope of Wedding Consultancy Wedding consulting as a growth occupation Titles and packages Roles of the wedding consultant The organization of this book References Chapter 2: Weddings and Culture Cultural hegemony and socialization for marriage Mate selection: Who decides? Wedding customs References Chapter 3: Consumerism and the Mediated Construction of Weddings The quest for perfection and impulse buying Invented traditions Celebrity influences Planning eco-weddings References Chapter 4: The Changing Family, Politics and Law Female workforce dynamics The missing male Cohabitation Divorce Marriage equality legislation Marriage for individuals with disabilities Interracial and interfaith marriages References Chapter 5: Tourism and Destination Weddings Visiting friends and relatives travel Honeymoon travel Destination weddings References SECTION II: PRACTICE Chapter 6: Determining the Vision Getting focused Wedding themes Destinations and sites References Chapter 7: Wedding Budgets Wedding budget context Budget categories Budget summaries Tipping etiquette References Chapter 8: Wedding Timelines Research Design Coordination Legal issues Confirmation and details Implementation Wrap-up and evaluation References Chapter 9: Food, Beverage and the Wedding Cake Catering proposals Dietary requirements and specialized menus Food and beverage trends Types of service Food and beverage costs The wedding cake References Chapter 10: Wedding Attire Bridal attire Menswear The wedding party Wardrobe malfunctions References Chapter 11: The Ceremony The celebrant Readings and vows The incorporation of artifacts The order of ceremony Guidelines and policies References Chapter 12: Floral Decor Recipients and locations Selecting flowers Centerpieces and decorative elements Installation and removal References Chapter 13: Stationery Elements and Etiquette Save-the-date notices Invitations Calligraphy Ceremony programs Seating stationery Menus Personalized paper products Wedding announcements Thank-you notes References Chapter 14: Photography and Videography The benefits of digital photography Photography styles Album design Other wedding-related trends in photography Advances in videography References Chapter 15: Music and Entertainment Ceremony music Cocktail hour music Reception music and entertainment Tips for hiring entertainment References Chapter 16: Rentals and Site Layout Tents Tables, chairs, linens and tableware Lighting Outdoor considerations Site layout References Chapter 17: Transportation Getting started Transportation to the ceremony Transportation from the ceremony to the reception Transportation from the reception to the final destination Transportation costs and final details References Chapter 18: Favors and Gifts Six types of favors Packaging and presentation Wedding guest gift baskets Gifts for the wedding party Gifts for the couple Bride and groom gift exchange References Chapter 19: Wedding Day Details Wedding hairstyles Wedding makeup Consultant preparations Risk management Security analysis The emergency kit References SECTION III: BUILDING YOUR BUSINESS Chapter 20: Business Plan and Office Management Writing your business plan Business legalities Organizing your office environment Building a staff References Chapter 21: Developing a Marketing Strategy Understanding the uniqueness of the wedding market Determining your target audience Marketing appeals Marketing tool development Social media Managing your online reputation. References Chapter 22: Client Relations Initial screening Client interview details Follow-up communication Contracts Compensation Evaluation References Chapter 23: Vendor Relations Establishing vendor contact Networking Negotiation Competition Obligations Ethics Vendor feedback The wedding summary References Chapter 24: Stress Management and Career Enrichment Stress management Career enrichment References Index
Maggie Daniels is an award-winning professor within the Tourism and Events Management program at George Mason University. Her work has been featured in media outlets such as ABC Nightline News, MSNBC, NPR, The Wall Street Journal, The Washington Post, United Press International, US News and World Report, WalletHub and Wedding Planner Magazine. Carrie Wosicki is the owner of Carried Away Events, a wedding planning and event management company. She has more than 25 years of experience managing corporate and social events, ranging from large trade shows to intimate weddings. She currently runs a non-profit foundation where she raises funds by staging events.
Reviews for Wedding Planning and Management: Consultancy for Diverse Clients
This book will allow wedding business professionals to stay true to the needs of their clients and remember the end result - that love exceeds all boundaries. - Monte Durham, Stylist & Creative Director, Salon MONTE This is the seminal body of knowledge on how our changing society has affected the way we view and manage weddings. A highlight of this book is focused on understanding how LGBTQ+ governmental legislation has fostered inclusive wedding planning. The holistic, how-to approach makes it critical reading for those seeking a career within the wedding industry. - Carl A. Boger Jr, Professor and Clinton L. Rappole Endowed Chair, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston With information and case studies submitted by professional industry creatives, this book brings value to anyone planning a wedding or exploring a career in the event industry. This edition is packed full of resources and highlights the growing areas of diversity and inclusivity - highly recommended! - Nicole Fingers, Owner, FINGERS IN INK, and President, Association of Wedding Professionals of Greater Washington, DC Every wedding planner should have - and use - this book! As weddings become ever more varied and complex, it is vital for planners to fully understand this dynamic market. With a clear, concise overview and contemporary examples, this book empowers planners to execute their clients' unique wedding visions. - Edward T. Hoganson, CFO and Chief Investment Officer, Crestline Hotels & Resorts This is the most complete resource available for academics and professionals engaged in wedding planning. The book has been thoroughly updated with cutting-edge trends, social media impacts, diverse cultural traditions and new visual images. I highly recommend this book as a teaching tool and reference book for anyone working in this expanding industry. - Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal, and Professor of Parks, Recreation and Tourism Management, Clemson University