Wearing Their Faith

New Religious Movements, Dress, and Fashion in America

Lynn S. Neal (Wake Forest University)

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English

Cambridge University Press
13 February 2025

Religious & spiritual leaders; Alternative belief systems; Fashion & society

Series: Elements in New Religious Movements

New Religious Movements (NRMs) have a long, interconnected history with distinct forms of dress and clothing. However, research on NRMs has not focused sufficiently on the clothing and material culture of these groups. In response, this Element examines the central role that dress plays in the creation of charismatic leaders and the formation of faithful followers. Through a variety of case studies – ranging from Maharishi Mahesh Yogi to Father Divine, from the Children of God to the Nation of Islam – we see how dress and fashion practices provide people with a powerful way to live and wear their faith. In addition, the fashion industry takes note and incorporates ideas about cults and clothing into their trends and styles. In doing so, it fuels the cult stereotype and fosters normative understandings of what constitutes good religion.

By: Lynn S. Neal (Wake Forest University)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Weight: 147g
ISBN: 9781009304658
ISBN 10: 1009304658
Series: Elements in New Religious Movements
Pages: 92
Publication Date: 13 February 2025
Audience: College/higher education , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Introduction; 1. Clothing and the creation of the cult leader; 2. Dress and the devotion of NRM followers; 3. Fashion and the maintenance of the cult stereotype; 4. Concluding thoughts; References.