Weaponized Words

'Kurt Braddock is the leading scholar on communication research, terrorism, and counter-terrorism. Both practically useful and grounded in solid evidence, I would recommend Weaponised Words to certified counter-terrorism and countering violent extremism practitioners and researchers alike. It is a cutting-edge toolbox to level the playing field against extremist and terrorist recruitment.' Daniel Koehler, Director of German Institute on Radicalization and De-Radicalization Studies (GIRDS) 'Weaponized Words delivers a powerful one-two punch, combining a deep dive into the science of persuasion with detailed recommendations for counter-terrorism communications. This is exactly the kind of hands-on guide that counter-terrorism practitioners need and is destined to have a huge impact on how people around the world combat violent extremism.' J. M. Berger, author of Extremism, research fellow for VOX-Pol, and consultant on extremism '... the book ... contains a detailed explanation of a prominent theory of communication, followed by guidance for practitioners. The theoretical explanations - of narrative persuasion, attitude inoculation, reasoned action theory, and emotional appeals - incorporate extensive references to both classic and cutting-edge research in the social and behavioral sciences.' S. Blincoe, Choice '... this book contributes to the understanding of the persuasive communication techniques that have been used by extremist groups, and can be used to defeat them. This book is ideal for researchers and practitioners interested in perusasive communication as an effective counter-radicalisation tool.' Chi Zhang, Behavioural Sciences of Terrorism and Political Aggression