Surviving Squid Game

A Guide to K-Drama, Netflix, and Global Streaming Wars

Suk-Young Kim

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Paperback

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English

Applause
15 May 2023

Television soap operas

The “British Invasion” ushered in by the Beatles in the 1960s is but a spark next to the bonfire that is the inferno of South Korean culture now consuming audiences around the world. From K-pop bands like BTS headlining at the United Nations to the wellness industry’s obsession with kimchi's probiotic benefits, Korea is everywhere. Topping this greatest hits chart is Squid Game, a genre-bending Netflix series that has ignited social media platforms and inspired fascinated devotion across the world.

The seeds for a deep collaborative relationship between Netflix and K-drama had been sown long before the phenomenal success of Squid Game, but what particular social conditions allowed for this show to speak viscerally to global audiences today as the most-watched drama in ninety countries? In Way Ahead of Squid Game, scholar of Korean pop culture Suk-Young Kim throws back the curtain to reveal the multiple factors accounting for the global dominance of K-culture. It investigates the origins, manifestations, and future prospects for this cultural juggernaut, making it essential reading for both content creators and fans of Korean culture across all media.

By: Suk-Young Kim
Imprint: Applause
Country of Publication: United States
Dimensions: Height: 197mm, Width: 132mm, Spine: 12mm
Weight: 345g
ISBN: 9781493072729
ISBN 10: 1493072722
Pages: 216
Publication Date: 15 May 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Suk-Young Kim is Professor of Theater and Performance Studies at UCLA, where she also directs the Center for Performance Studies. A specialist of Korean popular culture, her comments are regularly featured on CNN, NPR, Billboard and other major media outlets. Her books include DMZ Crossing: Performing Emotional Citizenship Along the Korean Border and K-Pop Live: Fans, Idols, and Multimedia Performance.

Reviews for Surviving Squid Game: A Guide to K-Drama, Netflix, and Global Streaming Wars

"Nicely illustrated, impressively informative, exceptionally well written, organized and presented, ""Surviving Squid Game: A Guide to K-Drama, Netflix, and Global Streaming Wars"" is essential reading for the legions of Squid Game fans. ""Surviving Squid Game"" is an especially and unreservedly recommended addition to community and academic library Television Game Show History collections and supplemental South Korean Popular Culture curriculum studies lists.-- ""Midwest Book Review"""