Visual Thinking

Empowering People and Organisations throughVisual Collaboration

Williemien Brand, Pieter Koene

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Paperback

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English

BIS Publishers B.V.
01 May 2017

Industrial: Commercial Art & Design; Business strategy; Business communication & presentation

Visual thinking and drawing are both becoming increasingly important in today s business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another s ideas, fosters collaboration, jump-starts co-creation and boosts innovation.

This book will help brush aside misconcepti ons that may have prevented you using these techniques in your workplace. You don t need Van Gogh s artistic talent or Einstein s intelli gence to harness the power of visual thinking and make your company more successful.

With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene rating change by integrating visual communi cation into your business setting.

By: Williemien Brand, Pieter Koene
Imprint: BIS Publishers B.V.
Dimensions: Height: 252mm, Width: 212mm, Spine: 13mm
Weight: 480g
ISBN: 9789063694531
ISBN 10: 9063694539
Pages: 144
Publication Date: 01 May 2017
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Willemien Brand has channeled her passion for drawing and design into her life's work. After graduating with distinction from the prestigious Design Academy Eindhoven, she became an award-winning industrial designer. In the late '90s she launched Buro BRAND, a Visual Communication agency harnessing the inventive energy of a team of visionaries who share her passion. Together, they shape ways of visualising and simplifying complex processes, strategies and information. The longer Willemien and her team worked in the field, the clearer it became to them that drawing and Visual Thinking are powerful tools that strengthen employee engagement and build bridges between businesses and their customers. Now she and her team from Buro BRAND share this philosophy and passion with companies around the world, inspiring and enabling them to embrace the power of visual communication. It's a two-way street for Willemien: ""Every day I'm able to help other people unleash their creativity and use it to achieve better results in their work gives me joy and renews my passion for drawing.""

Reviews for Visual Thinking: Empowering People and Organisations throughVisual Collaboration

This book empowers people and teams to unleash the full potential of their brains and use visuals to make more impact. - dexigner.com This is a great handbook for visual thinking. I would recommend this book to anyone, whether a designer or not, to level up his/ her sketching skills for brainstorming, or to enhance client presentation techniques using sketches and drawings. - indiaartndesign.com