Visible Signs

An Introduction to Semiotics in the Visual Arts

Mr David Crow

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Paperback

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English

Bloomsbury Visual Arts
17 November 2022

Graphic design; Semiotics & semiology

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication.

Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application.

The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in ‘neutral’ communication (like emojis), and issues related to social media representation.

By: Mr David Crow
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Edition: 4th edition
Dimensions: Height: 270mm, Width: 210mm,
ISBN: 9781350164932
ISBN 10: 1350164933
Pages: 192
Publication Date: 17 November 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction Chapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises. Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises. Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises. Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises. Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises. Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in ‘neutral’ communication (like emojis); Portfolio; Exercises. Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises. Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises. Glossary Bibliography Index

David Crow, until his sudden death in 2022, was Pro Vice-Chancellor and Head of Camberwell, Chelsea and Wimbledon Colleges of Arts, University of the Arts, London, UK.