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Vector Media
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Leonardo Impett Fabian Offert

Vector Media

Leonardo Impett,  Fabian Offert

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English
University of Minnesota Press
28 April 2026
Media studies; Ethical & social aspects of computing; Digital lifestyle; Artificial intelligence
Series: In Search of Media
Dispelling the notion of ""generative"" AI

Neural networks are designed to dissolve all media into the vector space-a universal space of commensurability. In Vector Media, Leonardo Impett and Fabian Offert parse theories of automatic vision to trace contemporary artificial intelligence's technical ideology of epistemic reduction, where sensory data is turned into abstracted forms of meaning. Under this regime, bias is not just a question of what is represented but of the logic of representation itself. Drawing on Phil Agre's notion of a critical technical practice, Vector Media reveals how artificial intelligence systems embed new epistemologies of media beneath the surface of their architectures.

Analyzing the techniques underpinning large multimodal artificial intelligence models like DALL-E, Midjourney, Flux, or Stable Diffusion, Impett and Offert offer the concept of neural exchange value: the value cultural artifacts acquire not through meaning or context but through their capacity to function as vectors. In such a system, commensurability becomes a condition of existence: what matters is not what something is but that it can be embedded. Rather than focusing solely on datasets, Vector Media proposes a critical study of vector spaces-and the machine cultures they produce-as a necessary complement to prevailing approaches in AI critique.

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By:   ,
Imprint:   University of Minnesota Press
Country of Publication:   United States
Dimensions:   Height: 178mm,  Width: 127mm,  Spine: 13mm
Weight:   227g
ISBN:   9781517921675
ISBN 10:   1517921678
Series:   In Search of Media
Pages:   176
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Contents Series Foreword Acknowledgments Introduction. Modeling Visual Dimensions: Critical Concepts and Intellectual Traditions Johanna Drucker 1. Critical Technical Practice 2. Machine Bildwissenschaft 3. Vector Media 4. Neural Exchange Value Authors

Leonardo Impett is assistant professor in digital humanities at the University of Cambridge and leader of the machine visual culture research group at Bibliotheca Hertziana Max Planck Institute for Art History. Fabian Offert is assistant professor of the history and theory of the digital humanities and director of the Center for the Humanities and Machine Learning at the University of California, Santa Barbara. Johanna Drucker is Breslauer Professor of Bibliographical Studies in the Department of Information Studies at the University of California, Los Angeles.

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