Jay Apt is a Professor in Carnegie Mellon University’s Tepper School of Business and in the Carnegie Mellon Department of Engineering and Public Policy, USA. He directs the Carnegie Mellon Electricity Industry Center and the RenewElec Project. Paulina Jaramillo is an Assistant Professor in the Department of Engineering and Public Policy at Carnegie Mellon University, USA. She is also the executive director of the RenewElec Project.