Values That Pay: Complicity, Sincerity, and Hip Hop in Contemporary Moroccan Life

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Kendra Salois

Values That Pay

Complicity, Sincerity, and Hip Hop in Contemporary Moroccan Life

Kendra Salois

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English

University of California Press
22 April 2025

Rap & Hip-Hop; African history; Popular culture; Social & cultural anthropology

Series: California Series in Hip Hop Studies

A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more.

Today, Morocco's hip hop artists are vital to their country's reputation as diverse, creative, and modern. But in the 1990s and 2000s, teenage amateurs shaped their craft and ideals together as the profound socioeconomic changes of neoliberalization swept through their neighborhoods. Values That Pay traces Moroccan hip hop's trajectory from sidewalk cyphers and bedroom studios to royal commendations and international festivals. Kendra Salois draws from more than ten years of research into her interlocutors' music and moral reasoning to explore the constitutive tensions of institutionalization, hip hop aesthetics, and neoliberal life. Entrepreneurial artists respond to their unavoidable complicity with an extractive state through aesthetic and interpersonal sincerity, educating their fans on the risks and responsibilities of contemporary citizenship. Salois argues that over the past forty years, Moroccan hip hop practitioners have transformed not only themselves but also what it means to be an ethical citizen in a deeply unequal nation.

By: Kendra Salois
Imprint: University of California Press
Country of Publication: United States
Volume: 5
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 408g
ISBN: 9780520379763
ISBN 10: 0520379764
Series: California Series in Hip Hop Studies
Pages: 256
Publication Date: 22 April 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Kendra Salois studies the ways musicians make meaning from systems that do not serve them to gain insight into a more just future. She is Assistant Professor of Ethnomusicology at American University in Washington, DC.