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UX Style Frameworks

Creating Collaborative Standards

Marti Gold



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24 September 2015
UX Style Frameworks is a practical guide for the hands-on creation of a Style Framework. This new and collaborative documentation format combines different departments' standards and style guides into a single, unified, and accessible source for all employees. Marti Gold defines Style Frameworks for web and user experience designers, showing what and how much information goes into a style framework.

As UX designers and creative directors are charged with ensuring a business's web and mobile output are in line with branding standards, the unification of style guides, code libraries, and pattern libraries is an important aspect to dissolving design siloes and creating a unified brand. Each section in the book will identify the current pain points and common internal practices that result in standards documents being ignored and eventually becoming obsolete. UX Style Frameworks provides solutions on creating Style Frameworks that evolve to keep standards current, ultimately resulting in more cohesive brand and product designs.

Key features:

Offers a fully functional companion website with a complete Style Framework, showing all examples featured in the book and available for download so that users can start their own Style Framework.

Each section includes information about addressing company politics and policies to help readers navigate those murky waters to ensure buy-in and establishment of Style Frameworks.

Includes case studies that showcase success stories where Style Frameworks were implemented and not-so-successful stories where Style Frameworks were needed, giving readers examples of different ways Style Frameworks can be incorporated into existing workflows.
By:   Marti Gold
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 235mm,  Width: 191mm,  Spine: 13mm
Weight:   522g
ISBN:   9781138856486
ISBN 10:   1138856487
Pages:   236
Publication Date:   24 September 2015
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Introduction Chapter 1: What is a Style Framework and an Introduction to Framework Concepts Chapter 2: What to Include in a Style Framework Chapter 3: The Setup: Navigation, Searching, and Page Contents Chapter 4: Setting up Your Frist Style Framework Chapter 5: Getting Along within the Framework: Marketing, UX, Development Chapter 6: Making Changes to the Standards Chapter 7: Getting Stakeholder Buy-in Chapter 8: Giving Access to Everyone Chapter 9: Using the Sample Site Chapter 10: Closing

Marti Gold is a Dallas-based UX/Creative Director. She is currently the Managing Director of User Experience for Tonic3 (, the UX division of W3 ( a global interactive agency whose clients include Citi, Accenture, Disney, and Intuit. Formerly Creative Director at Travelocity, her extensive award-winning portfolio includes work for Expedia, AT&T, Best Buy, the MGM Grand Hotel, and many other internationally recognized brands.

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