User Experience Research

Introduction The Design Thinking Process 10 The Six Key Principles for 12 Successful User Research 14 How to Use This Book Making Experiences Actionable 1 A User-Driven Perspective on Design Thinking 18 Defining Value: What People Really Want 20 Ideal Experience Research 22 Choosing a Research Approach 2 Define Your Research Objectives 40 Select a Research Approach 44 Consider the End Deliverable 52 Finding Your Target User 3 Identify Participation Criteria 62 Create a Screener 64 Find Your Participants 68 Having Effective Conversations Conducting Research 4 Formulate Your Questions 76 Create a Discussion Guide 80 Conduct Interviews 84 Capturing Clear Data 5 Structure Your Data 98 Use a Spreadsheet Tool 104 Take Good Notes  106 Describing Experiences With Stimuli 6 Understand the Applications of Collaging 114 Prepare Collage Exercises 118 Conduct Collage Exercises 142   Understanding the Situations of Use 7 Approaches to Contextual Inquiry 160 Know Your Documentation Options 164 Conduct an Efficient & Effective Inquiry 170 Conducting Research 8 Prepare for the Study 182 Finalize Your Setup 184 Solidify the Approach 188 Finding the Big Ideas 9 Code the Data 196 Identify Themes 206 Synthesize Themes 216 Telling the Story of the Future 10 Model Experiences 228 Design Sourcebooks 236 Create Storyboards 244 Appendix 252 Index 260