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Basics Interactive Design

User Experience Design: Creating designs users really love

Gavin Allanwood (UCLAN, UK) Peter Beare (University of Central Lancashire)



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Fairchild Books
01 November 2013
By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed.

User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love.

With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.
By:   Gavin Allanwood (UCLAN UK), Peter Beare (University of Central Lancashire)
Imprint:   Fairchild Books
Country of Publication:   United Kingdom
Dimensions:   Height: 230mm,  Width: 160mm,  Spine: 13mm
Weight:   463g
ISBN:   9782940496136
ISBN 10:   2940496137
Series:   Basics Interactive Design
Pages:   184
Publication Date:   01 November 2013
Audience:   College/higher education ,  General/trade ,  Professional and scholarly ,  Primary ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Gavin Allanwood is a writer, designer and business leader based in north-west England. Trained as a photographer in the 1970s he has somehow managed to adapt, survive and thrive in the digital age. He is a founder and director of, a company that provides guidance and quality assurance services to UX design teams. Peter Beare is an expert in multidisciplinary approaches to digital media design and teaches Media Technology at the University of Central Lancashire, UK.

Reviews for Basics Interactive Design: User Experience Design: Creating designs users really love

An accessible, visually compelling introduction to UXD, this book offers that big picture which will help motivate students to learn more about the field and its methods. Jeffrey Bardzell, Indiana University This is an extremely useful reference/activity hand book if you are a Design Teacher, a Project Leader, a Design Team Member or if you are mentoring a Design Team for example. Use for guidance, to stimulate ideas and to plan project meetings. The book is a good resource to aid lesson planning, or to compile presentations. Also stepping away from focusing on the work of a design team a little, know the book can work very well for a digital or search engine marketer to dip into for snippets of information ... Illustrations of graphic design work is eye catching. -- Debra Hall tssreviews Although user experience design (UXD) is now a familiar refrain, this volume by Allanwood and Beare (both, Univ. of Central Lancashire, UK) should engage even the most jaded readers. Using a highly visual, interactive approach, it provides a stimulating process-oriented overview with colorful illustrations. Focusing on digital media design, the authors introduce basic concepts for novice readers while providing details on user research, design methods, and the design process that will enrich more experienced individuals. User behavior based on such aspects as emotional response and memory, design aspects of usability, and design methods such as personas, storyboards, and card sorting are only a few of the topics covered in this work. The five chapters include related step-by-step activities, most of which require only paper and pencil. These activities encourage user research and exploration of prototypes and solutions. Interviews with professional practitioners and a case study reinforce the implications and importance of the UXD approach. Additional readings, a glossary, and a detailed index are valuable inclusions. Though this book was reviewed in its print version, the book's physical arrangement and layout should transition well to e-book format. Summing Up: Highly Recommended. Lower-level undergraduates and above; general readers. -- J. M. Hutton, West Chester University of Pennsylvania CHOICE

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