Gavin Allanwood is a writer, designer and business leader based in north-west England. Trained as a photographer in the 1970s he has somehow managed to adapt, survive and thrive in the digital age. He is a founder and director of actibility.com, a company that provides guidance and quality assurance services to UX design teams. Peter Beare is an expert in multidisciplinary approaches to digital media design and teaches Media Technology at the University of Central Lancashire, UK.
An accessible, visually compelling introduction to UXD, this book offers that big picture which will help motivate students to learn more about the field and its methods. Jeffrey Bardzell, Indiana University This is an extremely useful reference/activity hand book if you are a Design Teacher, a Project Leader, a Design Team Member or if you are mentoring a Design Team for example. Use for guidance, to stimulate ideas and to plan project meetings. The book is a good resource to aid lesson planning, or to compile presentations. Also stepping away from focusing on the work of a design team a little, know the book can work very well for a digital or search engine marketer to dip into for snippets of information ... Illustrations of graphic design work is eye catching. -- Debra Hall tssreviews Although user experience design (UXD) is now a familiar refrain, this volume by Allanwood and Beare (both, Univ. of Central Lancashire, UK) should engage even the most jaded readers. Using a highly visual, interactive approach, it provides a stimulating process-oriented overview with colorful illustrations. Focusing on digital media design, the authors introduce basic concepts for novice readers while providing details on user research, design methods, and the design process that will enrich more experienced individuals. User behavior based on such aspects as emotional response and memory, design aspects of usability, and design methods such as personas, storyboards, and card sorting are only a few of the topics covered in this work. The five chapters include related step-by-step activities, most of which require only paper and pencil. These activities encourage user research and exploration of prototypes and solutions. Interviews with professional practitioners and a case study reinforce the implications and importance of the UXD approach. Additional readings, a glossary, and a detailed index are valuable inclusions. Though this book was reviewed in its print version, the book's physical arrangement and layout should transition well to e-book format. Summing Up: Highly Recommended. Lower-level undergraduates and above; general readers. -- J. M. Hutton, West Chester University of Pennsylvania CHOICE