Unstartup

How Unacademy Ignored Conventional Advice to Become a 3x Unicorn

Nistha Tripathi

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English

Rupa Publications India Pvt. Ltd
06 June 2022

Business & management; Business studies: general; Business & management: study & revision guides

How did a nondescript YouTube channel become a unicorn startup?

The journey started when Gaurav Munjal and Hemesh Singh quit their jobs at CommonFloor and Roman Saini quit the Indian Administrative Service to start a YouTube channel that helped students prepare for competitive exams. Six years and 49 million usersater, Unacademy has changed the way Indiansearn and also democratized access to high-quality education.

If COVID-19 was a trial by fire for every industry, edtech was one of the sectors perfectly poised for a boom. Many online education startups were in the fray but only a few survived. Unacademy not only outsmarted the competition, but also surpassed every projection and created a new yardstick of success, becoming a $3.5 billion valued edtech startup.

In Unstartup, bestselling startup author Nistha Tripathi traces the gravity-defying ascent of Unacademy. Drawing on numerous conversations with people in and around Unacademy including its founders, board members, advisors, current and ex-employees, Nistha takes the reader through a page-turning rhapsody of startup strategies andessons. These insider accounts and anecdotes reveal the day-to-day thinking, decisions and discipline of a unique (un)startup.

Reams have been written about the glitz surrounding startups, but it is the daily grind, small choices and critical pivots that no one tells you about. Unstartup offers a ringside view of how Unacademy ignored conventional advice and created its own playbook for success.

By: Nistha Tripathi
Imprint: Rupa Publications India Pvt. Ltd
Dimensions: Height: 140mm, Width: 216mm, Spine: 18mm
ISBN: 9789355201584
ISBN 10: 9355201583
Pages: 280
Publication Date: 06 June 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Nistha Tripathi is on a mission to make business books interesting to read. A bestselling start-up author, her last book No Shortcuts featured stories of 15 successful Indian entrepreneurs because she was tired of turning to Silicon Valley books for advice on building start-ups in India.