Unlocking Small Business Ideas

An Australian Guide

John W. English

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Paperback

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English

Routledge
01 June 2023

Entrepreneurship; Business mathematics & systems; Small businesses & self-employed

An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:

Look for new small business ideas.

Evaluate ideas for their commercial potential.

Unlock the strategies that turn an idea into a business.

English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19.

This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.

By: John W. English
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 340g
ISBN: 9781032496436
ISBN 10: 1032496436
Pages: 170
Publication Date: 01 June 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction Part A Unlocking an Idea 1. Turning Ideas into Opportunities 2. Start-up Essentials 3. Getting Help Part B Unlocking a Marketing Strategy 4. Marketing Strategy 5. Traditional Marketing 6. Digital Marketing Part C Unlocking an Operating Strategy 7. Service Operations 8. Online Operations 9. Retail Operations 10. Manufacturing Operations Part D Unlocking a Financial Strategy 11. Money Management 12. Financing and Taxation. Appendix: Commercial Feasibility Rating

John W. English brings together a lifetime of business insight as an academic, entrepreneur, and author. As Associate Professor in Entrepreneurship and Deputy Director in the Australian Innovation Research Centre at the University of Tasmania, he introduced undergraduate and postgraduate programmes in entrepreneurship and commercialisation. As a consultant to government agencies in Australia, New Zealand, and the United States, he conducted start-up workshops on how to assess new ideas for their commercial potential. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia, now in its 11th edition.