You don't know what it's like to work for you.
Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!
In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams.
You'll also find:
Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments A fun and authentic reading experience direct from the people who run UnMarketing.com, a world-leading viral marketing company Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader
There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain't one of 'em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!
By:
Scott Stratten,
Alison Stratten
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 236mm,
Width: 160mm,
Spine: 31mm
Weight: 499g
ISBN: 9781394223381
ISBN 10: 1394223382
Pages: 304
Publication Date: 16 April 2024
Audience:
General/trade
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
1 Leadership in the Age of Disruption 1 2 What Is UnLeadership? 3 3 Leadership Is a Creative Profession 5 4 UnLeadership Begins with Awareness 7 5 What is the Archetype of a Leader? 11 6 Heroic Leadership 17 7 Full Thought Leadership 21 8 Leadership Has Your Back 27 9 Game-Changing Leadership 31 10 Leadership Closes the Gap 35 11 Leadership Is a Group Project 39 12 Leadership Is a Mindset-Based on Practice 41 13 The Leadership Gap 45 14 UnLeadership, Trust, and Community 49 15 Rising Leadership 51 16 Leading for Impact 55 17 An Ear for Leadership 59 18 Leading with Our Best Friends 63 19 Leadership When Push Comes to Shove 71 20 A Note on Hiring 75 21 Leading by Example 79 22 Unorthodox Leadership 83 23 Leading with Content 87 24 A Note on Mentorship 91 25 Leadership Is More Than a Label 95 26 Leadership That Outshines 99 27 Planting Leadership Seeds 103 28 Serious Leadership 107 29 Leadership Is a Compass, Not a Map 111 30 A Note: A Workplace Is Not a Family 115 31 UnLeadership Is Driven by Values 117 32 Leadership Momentum 119 33 Be the Change Leadership 123 34 Leadership Practice 127 35 Leading in Beauty 131 36 Leadership Hospitality 135 37 UnLeadership Pathways 139 38 A Note: Work-Life Balance 143 39 Leadership and Influence 145 40 A Leadership Franchise 149 41 Gold Record Leadership 153 42 Leadership, a Founder’s Story 157 43 Leadership Resilience 161 44 The Ingredients of Leadership 163 45 Leadership and Communication 167 46 Leadership Is Telling the Right Story 169 47 Mostly Money Leadership 173 48 Leadership and Education 177 49 Gaming Leadership 181 50 A Note about Burnout 185 51 Leadership’s Greatest Challenge 189 52 UnLeadership and Transformations 193 53 Change Enthusiasm 195 54 Transformative Leadership 201 55 Leadership Is the Killer App 205 56 Executive Leadership 209 57 Leading through Innovation 213 58 Thought UnLeadership 217 59 Leaders Intervene 221 60 Demystifying Leadership and Innovation 225 61 UnLeadership Is Flexible 229 62 Leadership and Human Resources 233 63 Leadership Sucks, and How to Fix It 237 64 Democratizing Leadership 241 65 UnLeadership and Crisis 245 66 Crisis Leadership 249 67 A Note on Curiosity 253 68 Principled Leadership 255 69 Leadership Goes Big and Goes Home 261 70 What We UnLearned 267 A Final Note 271 References 275 Index 279
SCOTT and ALISON STRATTEN—the bestselling authors of UnMarketing, UnSelling, and UnBranding—are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott’s presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at UnMarketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she’s the one you need to give your feedback to. UnLeadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).
