Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres

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Dal Yong Jin

Understanding Korean Webtoon Culture

Transmedia Storytelling, Digital Platforms, and Genres

Dal Yong Jin

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English

Harvard University Press
17 April 2023

Electronic, holographic & video art; Graphic novels: Manga; Popular culture; Media studies

Series: Harvard East Asian Monographs

Webtoons-a form of comic that are typically published digitally in chapter form-are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.

The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms, such as films, television, and digital games-and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.

Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people's shifting media consumption.

By: Dal Yong Jin
Imprint: Harvard University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9780674291324
ISBN 10: 0674291328
Series: Harvard East Asian Monographs
Pages: 252
Publication Date: 17 April 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dal Yong Jin is Distinguished SFU Professor at the School of Communications at Simon Fraser University.

Reviews for Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres

As the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologies. The book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication *