Understanding Korean Webtoon Culture

As the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologies. The book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication * Provides a meticulously crafted and extensive exploration of this new transnational, transmedia cultural phenomenon. The book serves as a valuable resource for both undergraduate and graduate courses encompassing the topics of media, globalization, and Korean popular culture…In particular, readers will find the critical reflections on the consequences of platformization, the evolution of media technologies, and the development of cultural products…to be enlightening and thought-provoking. -- Hojin Song * Seoul Journal of Korean Studies * Provides a much-needed account of an emergent and increasingly impactful form and industry that has yet to be sufficiently discussed. Researchers of South Korean media, history, and culture, in addition to new media scholars and comic book studies researchers more broadly, will find the book of interest. At the same time, the book’s accessibility ensures that it can reach the full range of potential readers who are invested or even curious about the topic, from undergraduate students to researchers to members of the general public. -- Se Young Kim * Pacific Affairs *