Understanding Consumer Behavior and Consumption Experience

Name: Understanding Consumer Behavior and Consumption Experience
Price: 371.36 AUD
Availability: OutOfStock
ISBN: 9781466675186

Rajagopal, Raquel Castaño, Castano Raquel Rajagopal

$463.95 $371.36

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Idea Group,U.S.
31 January 2015

Consumerism

Series: Advances in Marketing, Customer Relationship Management, and E-Services

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.

Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

By: Rajagopal, Castano Raquel Rajagopal
Edited by: Raquel Castaño
Imprint: Idea Group,U.S.
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
Weight: 800g
ISBN: 9781466675186
ISBN 10: 1466675187
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Pages: 223
Publication Date: 31 January 2015
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Rajagopal, EGADE Business School, Tecnologico de Monterrey, Mexico. Raquel Castaño, EGADE Business School, Tecnologico de Monterrey, Mexico.