Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Beyond Measure, Willful Blindness, and A Bigger Prize, among others, she blogs for HuffPost, CBS Moneywatch, and Inc.com.
""An original and beautifully written look into how the events that have the most profound effect on humanity cannot be predicted. . . . From beginning to end, this is a wonderful and timely book that eloquently describes the challenges we face in our time and the skills we need to develop to thrive in the future."" --QRCA Views ""As an entrepreneur and CEO turned thought leader and TED speaker, Margaret has a gift for both shaping and anticipating trends. In this powerful book, she challenges the common assumption that history repeats itself and teaches us how we can prepare for--and adapt to--the unexpected."" --Adam Grant, bestselling author of Originals ""By the turn of the century, innovations such as computing and the internet were turbocharging the forecasting business to an extraordinary degree, as Margaret Heffernan notes in her excellent (and very timely) new book Uncharted. . . . As Heffernan stresses, while the forecasting business has made its 'experts' very rich, it is also based on a fallacy: the idea that the future can be neatly extrapolated from the past. Moreover, the apparent success of some pundits in predicting events (such as the 2008 crash) makes them so overconfident that they get locked into particularly rigid models."" --Gillian Tett, Financial Times ""Heffernan is admired for books that question the received wisdom of how management works; she is a business guru who brings the stern discipline of good sense to the business book genre. In this book she turns her attention to a topic that absorbs most business leaders--and the rest of us too: how to think about what the future holds. . . . Wise and appealingly human."" --Tim Harford, Financial Times ""The cumulative result of Heffernan's smartly assembled case studies and insights is a thought-provoking look at how readers can face down a sometimes frightening future with courage and grace."" --Publishers Weekly