UberTherapy

The New Business of Mental Health

Elizabeth Cotton (University of Leicester)

$41.95

Paperback

Forthcoming
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English

Bristol University Press
17 November 2025

Sociology: work & labour; Care of the mentally ill; Working patterns & practices; Industrial relations & safety; Mental health services

UberTherapy is the essential guide to the rise of digital therapy for anyone working in, researching or using mental health services. This timely book explores the emerging uberization of therapy through algorithmic control, datafication of despair and attrition by design. Analyzing the deployment of e-commerce business models the book makes a compelling case that the rise of 'therapeutic Tinder' offers new consumers of therapy a way to avoid the deep and uncomfortable work of therapy. UberTherapy offers a defence for the irreplaceable value of human therapists and a roadmap for preserving the legacies of real therapy in the digital world.

By: Elizabeth Cotton (University of Leicester)
Imprint: Bristol University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781529230833
ISBN 10: 1529230837
Pages: 148
Publication Date: 17 November 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

1. UberTherapy: The digitalization of mental health 2. The IAPT Juggernaut: Building the recovery factory 3. The Therapy Business: Establishing the financial logic 4. Do you have to marry a rich man to be a therapist?: Precarity & its consequences 5. Psychic Pilates: Two-tier therapy 6. Therapeutic Tinder: Commodification & consumer choice 7. Free association: Noah’s Ark-ism or Citizenship

Elizabeth Cotton is Associate Professor of Responsible Business at the University of Leicester and the founder of Surviving Work which carries out socially engaged research about mental health and its relationship to work. She has worked extensively with health teams and trade unions and has worked as a psychotherapist in the NHS. Elizabeth runs The Digital Therapy Project, a group of UK and US researchers and practitioners interested in understanding future therapies from both sides of the therapeutic relationship.

Reviews for UberTherapy: The New Business of Mental Health

""An important and engaging contribution that critically evaluates the commercialisation of mental health and how emotional management and self-help are generating new problems in our personal and working lives."" Miguel Martínez Lucio, The University of Manchester