PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelez International (formerly Kraft Foods). He is considered a transformative activator, known for leading some of the industry's largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry's largest players including Paramount, ABC, NBC, CBS, Sony, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6. Bough's passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest, he used 3D printing technology build to create customized Oreo cookies in real time.
Bonin Bough is arguably the most important change agent in marketing; his knowledge of mobile markeing is second to none. One of America's most energetic and enigmatic mobile believers brings his unique sermon on mobile from the pulpit to the page. --Carolyn Everson, president of Facebook Surprising and insightful... Bonin reveals the many different ways in which mobile technology can impact our lives. A powerful message that affects us all. --Peter Guber, producer, owner of Warriors and LA Dodgers Nobody has done more to transform brands through mobile than Bonin Bough. This book is a tour-de-force from one of America's most influential advertisers. --Douglas Rushkoff, author and innovator Insightful in-the-trenches look at how businesses can transform themselves with digital and how individuals are having their lives transformed by mobile. --Gary Vaynerchuck, entrepreneur and leader
