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Two Beats Ahead

What Great Musical Minds Teach Us About Creativity and Innovation

Panos A. Panay R. Michael Hendrix

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Penguin
02 July 2021
Fascinating look at creativity and innovation, featuring interviews with musicians like Justin Timberlake, Bjork and Jimmy Iovine Musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews with masterminds like Pharrell Williams, Jimmy Iovine, Imogen Heap and Justin Timberlake as well as leaders from Amazon, Google X and Facebook, and featuring case studies on Lady Gaga, Dr Dre and Beyonce, this book identifies the key lessons and skills musicians can teach us about innovation and creativity.

Readers will learn how to listen more carefully and thoughtfully, experiment more freely, demo and prototype like a jazz musician, innovate like rap-artists, and perform and improvise like a great bebop ensemble. Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.
By:   Panos A. Panay, R. Michael Hendrix
Imprint:   Penguin
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 153mm,  Spine: 18mm
Weight:   336g
ISBN:   9780241410929
ISBN 10:   0241410924
Pages:   256
Publication Date:   02 July 2021
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Panos A. Panay is Senior Vice President for Global Strategy and Innovation at Berklee College of Music and the founder of Sonicbids. He has has been named on Fast Company's 'Fast 50 list, IncMagazine's 'Inc 500,' among other honors. R. Michael Hendrix is a Partner and the Global Design Director for innovation consultancy IDEO. He teaches entrepreneurship at Berklee College of Music and has delivered keynotes for WIRED, Fast Company and SXSW.

Reviews for Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation

How we perceive the world is the key to how we act in the world. Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are * David Kelley, Founder of IDEO & the Stanford d.school * For a long time researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity and innovation. This book is a roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities * Deepak Chopra, MD * At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity * Tim Brown, Chair of IDEO and author of Change By Design *


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