The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mapping the way business works today at a very honest and human level, this street-smart book is a must-read for any business owner who wants to achieve growth and success without compromising their personal values. The book introduces The Circle of True Purpose, a virtuous sequence of knock-on effects that proves that enduring commercial growth is the result when a business owner’s authentic motive is placed at the core of everything the business does. Author and brand expert Mike Edmonds explains the correct sequence to follow to acquire both financial return and personal fulfilment, and why going the other way leads to a never-ending cycle of inconsistent sales and consumer distrust. To illustrate these two key paths in life, the book contains many stories of actual businesses who’ve experienced these effects. This practical guide takes business owners through a series of exercises to help surface their own True Purpose and implement it in their sector of industry.
Get tips on growing your business authentically from an expert in translating complex theory into usable advice Find out why truth is not only an admirable moral quality but is increasingly the key to lasting business success Discover ways to surface your True Purpose and learn the actual steps you can take to implement them in our always-on, super-connected world Bust the corporate myths that might be holding you back and obtain simple, usable tools that will help your higher ideal deliver higher returns If you feel there’s a powerful truth inside your business that the world isn’t seeing, Truth, Growth, Repeat could be the most important book you ever read.
By:
Mike Edmonds
Imprint: John Wiley & Sons Australia Ltd
Country of Publication: Australia
Dimensions:
Height: 226mm,
Width: 150mm,
Spine: 28mm
Weight: 431g
ISBN: 9780730349525
ISBN 10: 0730349527
Pages: 352
Publication Date: 19 January 2018
Audience:
General/trade
,
Professional and scholarly
,
ELT Advanced
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Introduction xi How to use this book xv Part One: The Circle of True Purpose 1 1 Truth is a system 3 2 True Purpose 9 3 Attraction 27 4 Innovation 41 5 Growth 49 6 Reward 71 7 The right way around The Circle 101 8 The wrong way around The Circle 107 9 When The Circle becomes a galaxy 137 10 When The Circle becomes a black hole 143 Part Two: Finding your True Purpose 147 11 Picture this … 149 12 Your first task: the Before Ad 153 13 Exercise A: Eulogy 157 14 Exercise B: Protest 165 15 Exercise C: Headline 187 16 Exercise D: Why Words 193 17 Exercise E: Purpose on a Page 203 18 Your final task: the After Ad 219 Part Three: Implementing your True Purpose 231 19 I get it, but what do I do with it? 233 20 Measuring your truth gap 235 21 You don’t have to be perfect, you just have to want to be 245 22 Commercial viability 253 23 The Circle as a compass 267 24 The sliding doors effect 279 25 Ten tips for staying on-purpose 289 A final word 303 Coaching and conversation 305 Recommended reading 307 That other name on the cover 315 About the author 317 Index 323
Mike Edmonds co-founded Meerkats, a brand leadership company built around the principles of consumer truth and organisational purpose. It has been named Campaign Brief Agency of the Year and has won awards around the world.
