Damon Gibbons is the founder and Chief Executive of the Centre for Responsible Credit, a UK charity working to reform credit markets and improve support for people in debt. He is the author of Britain’s Personal Debt Crisis (2014) and has been at the fore of national and international campaigns on credit, debt, and financial exclusion for over two decades. With more than thirty years’ experience designing and commissioning services for disadvantaged communities, Damon’s advocacy has helped secure landmark caps on payday lending (2015) and rent-to-own credit (2019). With an academic background in Economics, Politics, and Public Policy, he continues to lead research and innovation at the intersection of trust, governance, and financial justice.