Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents—Donald Trump of the United States and Vladimir Putin of the Russian Federation—as mythologized figures.
The book delineates the mythologizing strategies media employ to build these two leaders’ narratives and the logic of mythologization of the overall political process. It addresses the construction of the two presidential imageries and the political and cultural needs fulfilled by the archetypes they embody. The volume provides a comparative analysis of two culture-specific narrating strategies that resonate with the two—American and Russian—electorates.
This interdisciplinary account combines the areas of media studies, myth studies, political anthropology, and cultural studies. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.
Preface Introduction Part 1: Nationhood, Presidency, Myth Chapter 1. National mythology and the meanings of presidency Chapter 2. Delivering the presidential message Chapter 3. The synchronizing power of myth Part 2: The Memo’s Imprint Chapter 4. The Technology of storytelling Chapter 5. News as myth Chapter 6. One Stage, Two Heroes, Three Scripts: Media Construction of Trump–Putin relations Part 3: Culture Specific Presidential Imagery Chapter 7. Culture specific targeting of the electorate: myth and fairy tale Chapter 8. Temporal dimension of heroic chronotopes Chapter 9. Spatial axes of power Index
Olena Leipnik holds a doctorate degree in philosophical anthropology and philosophy of culture. She is Senior Lecturer in the Department of Sociology at Sam Houston State University, USA.
