Traveling Publicity Campaigns

Name: Traveling Publicity Campaigns
Price: 58.69 AUD
Availability: OutOfStock
ISBN: 9781025241449

Mary Swain Routzahn

$68.95 $58.69

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Anson Street Press
12 December 2025

Media studies; Public relations

Summary
Details

""Traveling publicity campaigns"" by Mary Swain Routzahn offers a unique historical look at innovative methods of public relations and educational outreach. Subtitled ""educational tours of railroad trains and motor vehicles,"" this book delves into the pioneering strategies behind mobile education and traveling exhibits. It meticulously chronicles how publicity campaigns in a bygone era leveraged customized railroad trains and motor vehicles to bring vital educational content and information directly to communities across vast distances.

Routzahn's work provides valuable insight into a distinctive period of public engagement, illuminating the history of traveling educational exhibits and the dynamic role they played in shaping public opinion. Exploring themes central to the social sciences, education history, and media studies, this text reveals how organizations and institutions connected with the public through these remarkable physical, mobile presences. This carefully prepared print edition preserves a compelling record of early, large-scale publicity efforts and the inventive spirit of mobile education, showcasing the timeless appeal of direct communication and community connection.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

By: Mary Swain Routzahn
Imprint: Anson Street Press
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 572g
ISBN: 9781025241449
ISBN 10: 1025241444
Pages: 282
Publication Date: 12 December 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active