Translating the Visual

A Multimodal Perspective

Rachel Weissbrod, Ayelet Kohn

$273

Hardback

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English

Routledge
29 April 2019

Translation & interpretation; Children's literature studies: general; Communication studies; Media studies

Series: Routledge Advances in Translation and Interpreting Studies

This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame for interpreting social and cultural phenomena. Using source texts including illustrated books, comics, graphic novels and animated films, the authors analyze their translations and adaptations to address the works as multimodal entities, in which even the replacement of one component affects the entire whole. Interviews with the artists - writers, illustrators and animators - will shed more light on the observations. This volume’s unique focus on the visual mode and the impact of its replacement on the multimodal whole is a topic that has not attracted as much attention as the translation of the verbal component, and will appeal to students and researchers of translation and adaptation, popular culture, media and communication, and children’s literature alike.

By: Rachel Weissbrod, Ayelet Kohn
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781138046054
ISBN 10: 1138046051
Series: Routledge Advances in Translation and Interpreting Studies
Pages: 232
Publication Date: 29 April 2019
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Rachel Weissbrod is an Associate Professor and Chair of the Department of Translation and Interpreting Studies at Bar-Ilan University, Israel. Her areas of research include theory of translation, literary translation into Hebrew, film and TV translation and the interrelation between translation and other forms of transfer. Ayelet Kohn is a Senior Lecturer at The David Yellin College of Education, Jerusalem. Her research interests are the mutual relations between images and written texts in their sociological context. Her work looks into political graffiti, tourism posters, iconic photography, visual propaganda in social media, talkbacks and short documentary reportages.