Zornitsa Yordanova is an Associate Professor of Business Information Systems and Innovation at the University of National and World Economy (UNWE), Sofia, Bulgaria, and guest lecturer at WU Vienna, New Bulgarian University, and CITY College (University of York Europe Campus). Her research focuses on digital transformation, innovation management, open innovation, and process automation. She is PMP® certified and also consults multinational companies on digital transformation initiatives. Hamed Nozari is a distinguished researcher at University of National and World Economy (UNWE), Sofia, Bulgaria, and innovator in industrial engineering, supply chain optimization, and artificial intelligence applications. Holding a Ph.D. in Industrial Engineering, he has made significant contributions to the fields of multi-objective decision-making, smart supply chains, and digital twin technologies. His research spans various interdisciplinary areas, including predictive maintenance in green supply chains, AI-driven marketing optimization, cybersecurity in smart economies, Digital twin, and autonomous AI for sustainable last-mile delivery.