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Tourists and Trade

Roadside Craftsmen and the Highway Transforming Craft

Bruce A. Austin

$60.95   $52.09

Paperback

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English
State University of New York Press
02 December 2023
"Finalist for the 2023 Foreword INDIES Book of the Year Award in the Regional

category

Amid the economic turmoil of the Great Depression, in 1929, Clarence Wemett, an upstate New York petroleum merchant, underwrote a craft shop bordering U.S. Route 20 and, a few years later, a different one 15 miles away. At precisely the wrong time for such things to happen, the improbable idea of selling discretionary goods targeted to a consumer market characterized by 25 percent unemployment at a rural highway's roadside achieved traction: the first shop was in business for a quarter century, the second for nearly 40 years. More significant than their surprising longevity is the shops' long-lasting contribution to a nascent, national movement that spans crafts personally created for individual use to the commercial work that sees craft elevated to a fine art—craft objects moved from pantry shelves to museum vitrines and craftworkers from hobbyists to professionals. The roadside shops introduced a business model that, 70 years later, is widely experienced on a very different but equally ""super"" highway, the Internet, and their story is a chapter in the pre-history of the modern crafts movement."

By:  
Imprint:   State University of New York Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 25mm
Weight:   227g
ISBN:   9781438493299
ISBN 10:   1438493290
Pages:   258
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Reviews for Tourists and Trade: Roadside Craftsmen and the Highway Transforming Craft

"""Tourists and Trade contains an index and a complete listing of notes and references, which are well organized and useful in this interesting and original premise that has rarely been considered."" — Maine Antique Digest ""This book will be of interest to scholars and collectors of the Craft movement, to scholars interested in the history of leisure travel and the development of automobile tourism, and to both scholars and general audiences interested in the history of Western New York."" — Tamar W. Carroll, author of Mobilizing New York: AIDS, Antipoverty, and Feminist Activism ""Connects the dots, literally on a map, of regional crafts after the first quarter of the 20th century. Along with specifics of two craft 'shops' and the craftsmen who populated them, the author highlights the impact of highway tourism on the shops and beyond and the unlikely 'angel investor' who owned a chain of gasoline stations and brought the 'see it made' idea to roadside craft sales."" — Grant Hamilton, Publisher, Neighbor-to-Neighbor News, Inc."


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