Tourist Behavior

Past, Present, and Future

Narendra Kumar, Bruno Barbosa Sousa, Swati Sharma

$261

Hardback

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English

Apple Academic Press Inc.
22 December 2022

Hospitality industry; Biology, life sciences; Sports & outdoor recreation; Educational: Sciences, general science

Series: Advances in Hospitality and Tourism

Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.

With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists’ motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.

Edited by: Narendra Kumar, Bruno Barbosa Sousa, Swati Sharma
Imprint: Apple Academic Press Inc.
Country of Publication: Canada
Dimensions: Height: 229mm, Width: 152mm,
Weight: 680g
ISBN: 9781774910245
ISBN 10: 1774910241
Series: Advances in Hospitality and Tourism
Pages: 328
Publication Date: 22 December 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Narendra Kumar, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, India. He has over 20 years of industry and academic experience. He has been associated with many universities in various capacities and is well-known in the academic fraternity. The recipient of many intra-departmental recognitions for outstanding contributions to institutional and academic development, Dr. Kumar is an advisory member and reviewer for several journals and professional conferences and regularly holds interactive sessions on issues related to the tourism and hospitality industry. Bruno Barbosa Sousa, PhD, is Professor at the Polytechnic Institute of Cávado and Ave (IPCA) Portugal, and Head of the Master Program in Tourism Management and PhD Marketing and Strategy. He was a market analyst at Sonae Distribuição, Modelo e Continente, S.A., and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is author or co-author of several papers. He is an editorial board member and an ad-hoc reviewer for several journals. The recipient of several awards, including a best teacher award, he is also a member of the scientific committees of several national and international congresses and conferences. Swati Sharma, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, India. She has 15 years of industry and academic experience and is well-known in the academic community. She has published many papers in journals of repute and has a major interest in events and exhibitions. She has been instrumental in organizing various career-related exhibitions for students.