Tourism Enterprise Handbook

Name: Tourism Enterprise Handbook
Price: 50.18 AUD
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ISBN: 9798233606496

Building Sustainable Businesses in Nigeria

Bruce Prins

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Paperback

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English

Bruce Prins
12 December 2025

Research & development management; Service industries; Travel & holiday guides

Tourism in Nigeria is not just about infrastructure but about emotion, culture, and resilience. Learn how to build a business that doesn't just survive the Nigerian landscape but thrives in it.

In a market defined by infrastructural volatility, trust gaps, and rapid change, passion alone is not enough. Many tourism entrepreneurs in Nigeria struggle not because they lack vision, but because they lack a framework that accounts for the unique psychological and operational realities of the region. How do you maintain world-class service when the power goes out? How do you build loyalty in a high-trust-deficit economy?

This handbook is the definitive guide for the next generation of African hospitality leaders. Drawing on decades of experience (14 years in Nigeria) in business strategy and applied psychology, Bruce Prins offers a comprehensive framework that merges emotional intelligence with operational discipline. It is a field guide designed specifically for the Nigerian context, helping you navigate everything from community integration and staff psychology to revenue management and crisis resilience.

What You Will Learn:

The Psychology of Value. Understand why customers pay for meaning, not just amenities, and how to price your ""emotional inventory."" Operational Resilience. Master the art of ""Preventive Maintenance"" and learn how to create stability in a chaotic environment. The Nigerian Factor. Navigate specific challenges like infrastructural gaps, regulatory hurdles, and cultural nuances in staffing and service. Marketing and Trust. Learn how to bridge the ""trust gap"" and turn sceptical visitors into loyal advocates through consistency and authenticity. The Practical Toolkit. Access ready-to-use templates, including the Cost Commitment Map, Profit Allocation Wheel, and Experience Design Canvas.

Whether you are a hotelier, a tour operator, a gallery owner, an event curator, or a policymaker, this book is your roadmap.

Stop building for the moment. Start building for legacy. Read this handbook today and transform your business into an institution of trust, culture, and sustainable profit.

By: Bruce Prins
Imprint: Bruce Prins
Dimensions: Height: 229mm, Width: 152mm, Spine: 23mm
Weight: 599g
ISBN: 9798233606496
Pages: 450
Publication Date: 12 December 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Bruce Prins is an author and operational governance thinker whose work focuses on leadership under pressure, structural discipline, and founder-led organisational performance. With over three decades in hospitality and operational leadership across South Africa and Nigeria, he has worked inside complex, founder-led environments where performance is shaped as much by internal governance as by strategy. His writing explores emotional regulation as operational infrastructure, the psychology of authority, and the systems required for durable performance in high-responsibility settings. He is the author of various works on leadership and operational excellence.