Keith Elliot Greenberg is a New York Times bestselling author and television producer who wrote for WWE’s publications for decades and co-authored the autobiographies of WWE Hall of Famers Ric Flair, Freddie Blassie, and Superstar Billy Graham, as well as the third edition of the WWE Encyclopedia of Sports Entertainment. He lives in Brooklyn, New York.
“Indie wrestling has been nothing short of the revolution Greenberg suggests, and his book burrows deep inside its genesis, gestation and still-evolving future.” — Kenny Herzog, writer, Rolling Stone, The Ringer “The elegant prose I grew up reading (in Greenberg’s wrestling articles) is back on display here, as he shines a necessary light on a remarkable time in the indies.” — Justin Barrasso, Sports Illustrated “Professional wrestling fans and historians will be gratified.” — Library Journal “Too Sweet is a great dive into indie wrestling … it is a great guide to those that want to learn about this topic.” — Voices of Wrestling “Greenberg says he spent a year researching and writing Too Sweet and the result is the ultimate exploration of indie wrestling … Along with enlightening readers on some international indie promotions, Greenberg shows an obvious commitment to making his book a comprehensive history and guide.” — SLAM Wrestling “As you’d expect from an author with Greenberg’s experience, it's clearly written in a straightforward manner. The sections where he writes from first hand experience are among the strongest, helping capture the atmosphere of key independent events.” — Pro Wrestling Books “I would easily recommend this book to anyone else who is a fan of the independent wrestling scene (which is probably most people reading this site) or anyone who wants a look at what wrestling is outside of the WWE.” — SoCal Uncensored “I found the book overall enjoyable and knowledgeable for even us fans of the classic areas of wrestling. With an author like Greenber, the reader can't go wrong here.” — Lance Writes blog