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Too Big to Innovate

How Growth Stifles Disruption in Large Corporations

Souheil Benzerrouk

$45.95

Paperback

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English
Souheil Benzerrouk
03 November 2025
In today's fast-moving world, innovation isn't optional, it's survival. Yet time and again, industry leaders fall prey to the very systems that made them successful. Too Big to Innovate explores this paradox with clarity and insight, uncovering how organizational size, bureaucracy, shareholder pressure, and risk-aversion quietly erode a company's ability to adapt and lead. Drawing on compelling case studies and deep industry knowledge, this book offers a behind-the-scenes look at why bold ideas die in boardrooms and what companies must do to reignite innovation. Whether you're a startup founder, corporate executive, or policy maker, this book will change how you think about scale, strategy, and staying relevant.
By:  
Imprint:   Souheil Benzerrouk
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 15mm
Weight:   376g
ISBN:   9798218762148
Pages:   280
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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