Adam Liaw is a writer, cook, television presenter and former lawyer. He is hosting the much anticipated new SBS series The Cook Up, screening every weeknight across 40 weeks. Adam is the author of six cookbooks, host of the long-running and award-winning SBS series Destination Flavour, and UNICEF Australia's ambassador for nutrition. He has also been appointed by the Japanese Government as an official goodwill ambassador for Japanese cuisine. In July 2010, more than five million people tuned in to watch him win the second series of Channel 10's MasterChef.