""This huge, slipcased Festschrift checks in at 11""×14"", and covers each of the Gucci years individually, compiling product shots, ads, runway candids, snippets of Ford wisdom (""I think you have to have personality at a brand—otherwise, it's just clothes""), Gucci-sporting celebrities and commercial stills. Vogue 's Anna Wintour and Vanity Fair 's Graydon Carter contribute a foreword and introduction respectively. The much-covered growth at Gucci and YSL are the real story behind the book, to the point where the press chat credits Ford with ""carving out a new industry archetype: the businessman designer."" But the 375 color and bw photos, all culled from existing fashion archives, is more of a look back at how Ford's creations were presented (including year-by-year portraits of the photogenic Ford himself), rather than what led to their creation, how they were actually made or how they fit into the culture at large. As a 10-year time capsule of brand fashioning, the book succeeds perfectly."" —Publishers Weekly