To Be Honest…: How making truth happen builds better businesses, lives and societies

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Dom Thurbon

To Be Honest…

Name: To Be Honest…
Price: 32.99 AUD
Availability: PreOrder
ISBN: 9781923186439

How making truth happen builds better businesses, lives and societies

Dom Thurbon

$32.99

Paperback

Forthcoming
Pre-Order now

QTY:

English

Major Street Publishing
31 March 2026

Psychology; Working patterns & practices

There has never been a greater need to be honest. Today, more than ever, telling the truth matters. In fact, it matters A LOT.

In the most recent US Presidential election, fact-checking data show just 3% of Donald Trump's claims were ""true"", and only 12% of Kamala Harris's. Neither can fairly claim the moral high ground there. In Australia, only four out of 20 sunscreens advertised as providing Factor 50+ protection recently met the SPF rating that they claimed on the label. Builder.ai, a UK-based AI company that had raised nearly a billion dollars (over $400m of it from Microsoft) collapsed after it emerged that what they claimed to the market was an ""AI tool"" was actually just 800 engineers in India pretending to be AI.

From well-meaning mistakes to deliberate bad faith propaganda, Dom Thurbon takes us on a rollercoaster ride to discover some of the most incredible untruths, lies and misinformation. The outcome of his research is that the ability to tell the truth is central to building great businesses and creating societies where people flourish.

With fascinating insights and observations, this insightful and entertaining book will forever change how you behave in relation to the truth.

By: Dom Thurbon
Imprint: Major Street Publishing
Country of Publication: Australia
Dimensions: Height: 210mm, Width: 135mm,
Weight: 222g
ISBN: 9781923186439
ISBN 10: 1923186434
Pages: 240
Publication Date: 31 March 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

DOM THURBON is an internationally engaged speaker and facilitator who helps organisations unlock value by telling the truth. He has over 17 years experience helping leaders and their businesses do behaviour change as a seasoned senior executive, successful entrepreneur, and researcher, writer and speaker. Dom spent more than five years as a Partner at EY, one of the world s largest professional services Firms. He has authored and researched best-sellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption. At just 23, he was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency he grew to over 150 staff across Australia, New Zealand and North America (acquired by EY in 2019). He was also founder and director at EI, an AI-enabled technology company providing on-demand teacher quality and student wellbeing solutions (acquired by Qoria in 2022). Dom has been architect of multiple-award winning behaviour change programs that have reached over 500,000 people per year. Over his career, Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe and North America.