BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune's '10 New Gurus You Should Know,' he lives in Northern California and Maui.
BJ Fogg is a Stanford and Silicon Valley legend. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. Tiny Habits makes his simple secret sauce available to everybody; it is a joy to read and packed with easy steps that will help you do more of what you want - and less of what you don't * Robert Sutton, author of 'The Asshole Survival Guide' * This book is a rare diamond in a vast market: a self-help book that actually helps. That's because it is informed by scientific enquiry. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions * Rory Sutherland, Ogilvy VC and author of 'Alchemy' * On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg * Robert Cialdini, author of 'Persuasion' * Absolutely brilliant ... a 5/5 book. Fantastic things in every paragraph, on every page of the book * Chris Evans * BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent * Dr Rangan Chatterjee, author of Feel Better in 5 *