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Tiny Habits

Why Starting Small Makes Lasting Change Easy

BJ Fogg

$19.99

Paperback

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Virgin Books
29 December 2020
The world's leading expert on habit formation shows you how to build a better life- by starting small Improving your life is much easier than you think. Whether it's losing weight, sleeping more, or restoring your work/life balance - the secret is to start small.

For years, we've been told that being more healthy and productive is a matter of willpower- that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins - and embed new, tiny habits into our everyday routines.

The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.

In the hugely anticipated Tiny Habits, BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth - that creating happier, healthier lives can be easy, and surprisingly fun.
By:   BJ Fogg
Imprint:   Virgin Books
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 126mm,  Spine: 19mm
Weight:   218g
ISBN:   9780753553244
ISBN 10:   0753553244
Pages:   320
Publication Date:   29 December 2020
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune's '10 New Gurus You Should Know,' he lives in Northern California and Maui.

Reviews for Tiny Habits: Why Starting Small Makes Lasting Change Easy

BJ Fogg is a Stanford and Silicon Valley legend. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. Tiny Habits makes his simple secret sauce available to everybody; it is a joy to read and packed with easy steps that will help you do more of what you want - and less of what you don't * Robert Sutton, author of 'The Asshole Survival Guide' * This book is a rare diamond in a vast market: a self-help book that actually helps. That's because it is informed by scientific enquiry. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions * Rory Sutherland, Ogilvy VC and author of 'Alchemy' * On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg * Robert Cialdini, author of 'Persuasion' * Absolutely brilliant ... a 5/5 book. Fantastic things in every paragraph, on every page of the book * Chris Evans * BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent * Dr Rangan Chatterjee, author of Feel Better in 5 *


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