Beneath the routines of daily life-alarms, deadlines, and digital distractions-there's an invisible war unfolding. It's not fought with weapons, but with choices, identity, pressure, and perception. This & That is your field manual for navigating that war with clarity, discipline, and discernment.
In this thought-provoking, fiercely honest book, Eric Jordan Herrera unpacks the hidden tension between your internal world (this)-your beliefs, emotions, and wiring-and the external world (that)-society, expectations, and influence. With a powerful blend of psychology, strategy, and soul, Herrera doesn't just motivate, he arms you with frameworks to take command of your life.
You'll learn:
Why most people react instead of choose How to build unshakable identity in a distracted world How mental patterns shape confidence, success, and relationships How to master the tension between what's happening inside you and around you How to move from survival to strategy
This isn't a self-help book. It's a call to battle for anyone who's ever felt stuck, overlooked, or misunderstood. It's for the builders, the seekers, the ones who know deep down they're meant for more.
You're not broken. You're built for this.
Now learn how to win the war you didn't know you were in.
