Thinking

A perfect book for all levels on our 3D Design course, especially as it goes into detail about the story behind the product ... Very clean and easy to read. * Kate Christman, University College Falmouth, UK * Very relevant for the product design element of the course ... well illustrated combined with well placed theoretical references to stretch thinking. * Sarah Britten-Jones, Thames Valley University, UK * The book is clearly laid out and represents a thoughtful, diagrammatical approach to reading. Expertly written and crafted, it avoids the 'heavy image' approach of other general design books. * Shea Tillman, Auburn University, USA * The book has been very effective in making students understand the subject relevance in a real world context. The book also provides some very useful examples and very creative sketches. the layout is very visual and very attractive. It also provides information in a reader-friendly format. * Usha Narasimhan, National Institute of Fashion Technology, India * I was impressed with the book, due to the process and meaning behind the objects. Specifically, I loved the fact that the book talked about how it's also about our society as a collective (including politics, ethics, behaviours and services). * Min Sun Lee, University of Montevallo, USA * A well illustrated and produced book. Challenging ideas ... an insight into how designers work. Good page layout. * E. Darby, Sotheby's Institute of Art, London * Great book ... Nice layout - good pictures. All material is up to date which is very important. * Christian Lystager, KEA, Denmark * It covers all the main areas of design education process. The visible personal touch of the author, having experience as a tutor and designer, makes the book trustworthy and what differs it from others. Clear structure, good layout, good contemporary examples. * Michal Stefanowski, Academy of Fine Arts, Poland * I am impressed by the scope and richness of the content. Very interesting and sober analyses of 'phenomenons' within the design field. Well done! Relevant to anyone working professionally or in education. * Olof Kolte, Lund University, Sweden * This book gives a real insight into what it means to think and work as a product designer today. It reveals the breadth of the subject and gives an excellent understanding and appreciation of the multi-disciplinary nature of product design ... I think this book will be essential for students to get a deeper understanding of the definition of product design. * Diane Simpson-Little, University of Sussex, UK * A great primer giving readers a good introduction to this field. * Lürzer's Archive, Vol. 5, 2009. *